Persuasion for Designers
Kim Goodwin

There's a myth that great design is self-evident. The truth is that it's not often as easy as it sounds. Sooner or later, every designer gets frustrated when a shortage of time and resources—or an excess of politics—keeps your great solution from seeing the light of day. How do you prevent it? How do you change course if it looks like things are headed that direction? Kim Goodwin, author of Designing for the Digital Age, will share some techniques and encourage discussion of your own experiences.

Co-sponsors of this event:

• BayCHI IxD BOF
• IxDA (Interaction Design Association) Silicon Valley Face to Face

Kim Goodwin is the author of Designing for the Digital Age, a comprehensive new book on designing digital products and services. In the course of her career, Kim has been an in-house and freelance designer, in-house creative director, and VP Design at Cooper, leading a practice of interaction, visual, and industrial designers. Kim has led projects involving a tremendous range of design problems, including Web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world's largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim's popularity as an author and as a speaker at conferences and companies around the world.