Web Bloopers: Avoiding Common Design Mistakes
Jeff Johnson, Ph.D., UI Wizards, Inc.

This talk is based on the presenter's new book, Web Bloopers: 60 Common Web Design Mistakes and How to Avoid Them (Morgan Kaufmann). The book explains how to avoid common web design errors, illustrated with examples from actual web sites. The talk asserts that the web is not of commercial quality, largely due to poor usability. It describes a few bloopers in each category, and explains how to avoid them. The talk is illustrated with many examples of bloopers in commercially-available websites.

Jeff Johnson, Ph.D. is president and principal consultant at UI Wizards, Inc. a product usability consulting firm. He has worked in the field of Human-Computer Interaction since 1978. After earning B.A. and Ph.D. degrees from Yale and Stanford Universities, he worked as a user-interface designer and implementer, engineer manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. He has published numerous articles and book chapters on a variety of topics in Human-Computer Interaction and the impact of technology on society. He frequently gives talks and tutorials at conferences and companies on usability and user-interface design. He is the author of GUI Bloopers: Don'ts and Do's for Software Developers and Web Designers.