Information Architecture and Strategy
Peter Morville

As knowledge management and e-business strengthen their footholds in the corporate world, the ways that companies structure, organize, and manage information are becoming intricately interwoven with overall corporate strategy, culture, and image. To be successful in this environment, organizations need to ensure that their strategic plans are developed with an eye to both the opportunities and obstacles posed by their information architecture.

During this session, you'll learn:

• Why you can't simply adopt best practices and copy your competitors.
• How the labels and categories on your web site and intranet embody corporate decisions about your company's identity and strategic direction.
• How to integrate taxonomies and controlled vocabularies with automated classification, content management, and search engine technologies to create powerful, adaptive solutions.
• How to leverage your organization's information architecture to achieve an invisible competitive advantage.

Peter Morville is President and Founder of Semantic Studios, a leading information architecture and strategy consultancy. Since 1994, he has played a major role in shaping the modern practice of information architecture design.

Peter is co-author (with Louis Rosenfeld) of the best-selling book on the subject, Information Architecture for the World Wide Web. As Chief Executive Officer of Argus Associates (1994-2001), Peter helped build one of the world's most respected information architecture firms, serving clients such as AT&T, Barron's, HP, IBM, L.L.Bean, Microsoft, Procter & Gamble, Vanguard, and the Weather Channel.

He holds an advanced degree in library and information science from the University of Michigan's School of Information, where he now teaches a popular graduate course in information architecture. An internationally distinguished speaker, Peter provides keynotes and seminars on such topics as user experience, knowledge management, business strategy and findability.

Peter's work has been featured in numerous publications including Business Week, Fortune, MSNBC, and the Wall Street Journal.